Concept
The Joint is the place, the pizza is the reason. A New York style pizza, with a Rotterdam crust. A down-to-earth, accessible place for everyone. The Joint stands for coming together, and is also a place where you come together. Inspired by street food, street culture, and traditional American pizzerias we set out to re-invent it with a modern twist. A recipe for tradition but rebellious enough for crazy experiments. The Joint is a place where humor takes the lead and a good meal goes hand in hand with a good conversation.
Work
- Concept & art direction
- Brand identity
- Animations & Social templates
- Shop design
- Packaging & merchandise
- Webdesign
- Characters by @droowlen