We are a concept development and branding agency specializing in hospitality and the F&B sector. Read more about us and our approach below, and let's rendez-vous!

Our approach

We believe that every brand has a unique story to tell. Our approach is to uncover that story and bring it to life through a combination of strategy, design, and creativity. We craft a tailored plan to help your brand stand out and connect with your audience.

Hospitality drives everything we do, shaping concepts, branding, and design that meet guest needs. It’s more than a warm welcome and a clean table; it’s about consistency, meaningful connections, and attention to detail. We turn this into unique concepts, strong branding, and thoughtful design.

Roots in Hospitality

With our background in hospitality and co-founding several F&B concepts, we don’t just think big; we think real. We know the industry inside out, from the creative spark to the operational and commercial side of things. That’s why we craft concepts that aren’t just inspiring but actually work—concepts that excite guests, make business sense, and set the stage for branding that feels just right.

How it all started

My name is Sjo, I started as a creative graduate in art direction and concept, became a hospitality entrepreneur a few years later and finally returned to my roots driven by a passion for branding, concept, and design.

The experience of co-founding several F&B concepts and the need to create is what got me started up Flavored and Branded.

Together with others specialists, we create concepts and build flavorful branding.

Sjo Baggen
Cooking

Tap the lid to see the flavors we've cooked