Whether you're looking for a journey from scratch to craft, or just a little extra spice. Expanding into a culinary empire, or simply adding the finishing touch. We got you!
Concepting
We call it the mise en place. Your concept is the foundation of your business. It all starts with a story that makes sense in every way. We begin with an intro meeting to get to the core of the idea, analyze the market, develop the name, create a positioning statement, tie up all loose ends, and ensure your concept is solid and ready to be translated into branding. Here, we define the framework for the next phase: branding.
In short, we create and translate unique ideas into concepts, from the positioning statement to the perfect name that sets the stage for a hospitality venue's identity and vibe.
Branding
This is the actual cooking. Here, we translate the foundation and story into a verbal and visual identity. Many people describe this as the fun part—things become concrete, and we add DNA to the concept.
A visual and verbal translation of the concept into a brand identity. From brand values and tone of voice to logos, colors, patterns, and illustrations—all bundled into a brand guide, ready to make noise and stand out!
Designing
This is the finishing touch. Here, we plate all the ingredients and flavors from the branding phase onto the right dish, add some extra spice, and implement it into your venue.
We translate the branding into all desired forms of collateral and print materials and ensure it is seamlessly integrated into your venue. We design and build websites, create packaging, menus, merchandise, and all other branding elements to bring your concept to life.
After Care
Think of it as the dessert, the cherry on top—essential to complete the experience.
Concepts and branding evolve and sometimes need maintenance. We conduct brand and concept audits to ensure everything we do and communicate aligns with our original vision, making adjustments and providing ongoing upkeep.
