Concept

HAL22 is an indoor sports and recreation venue of the Utrechtse Horecagroep, renowned for its wide range of facilities, including 10 indoor padel courts, 10 HyperBowling lanes, 3 squash courts, fitness, snooker, pool, virtual darts, and shuffleboard. For HAL22, we developed the merchandise under the theme Born To Play. At the heart of this concept is a vibrant cartoon that symbolizes the diversity and enjoyment of the recreational and sports activities HAL22 has to offer.