Concept

WineStock is the new overarching name for Wijnkoperij Floractive and the wine shop in Heemstede, with plans to expand to multiple locations. Along with a new marketing strategy comes a fresh new look. WineStock positions itself at the upper end of the mid-market segment, offering honest wines and placing a strong emphasis on sustainability. The authentic, cozy living-room atmosphere, the warm welcome, and the extensive and diverse selection make WineStock one of Heemstede’s icons. Tasked by The Hospitality Firm, we developed the new visual identity and all associated collateral.